102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Or that 73% of U.S.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Searches. Keyword position in search results*.
Our Favorite Internet Marketing Blog Posts of 2012
DECEMBER 27, 2012
We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Connect with Mike on Google+ and LinkedIn. Casie Gillette.
A Brief History of Business Blogging (And How to Make It Profitable)
Writing on the Web
OCTOBER 8, 2015
How do you make money from business blogging? Most blogs aren’t profitable, but people devote a great deal of time and energy to them. You need to understand how to use business blogging to suit your business goals. Things have changed in the blogging stratosphere, rapidly. In case you don’t, that’s how early adapters searched the internet.
6 Writing Tips for SEO Friendly Content Marketing
Writing on the Web
JULY 12, 2011
This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Blog this on Blogger.
Why Every Business Should Have a Blog
JANUARY 16, 2013
Is a business blog right for your business? If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. In this post, we’re going to look at how to determine if your business needs a blog and the benefits of having one. Photo credit: inju).
Smart Marketing: Search engine marketing tip - Read Search Marketing Standard
MARCH 12, 2007
Smart Marketing Jay Lipes blog at the intersection of small business st. How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 38) Google+. It's a U.S.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. The Blog Post as the New Ad Unit.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging. Business Blogging. Google+.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. Search your target keywords and note who comes up on the first page or above you in the results. Search each of your competitors’ sites for a blog. Do you know what keywords your personas are using to search for your solution?
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? Increase brand recall (and thus increase branded searches). Gender?
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? How to Convert Readers into Clients on Your Blog , May 26, 2010.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. For one-off or periodic checks, I still like the search engine rankings tool from Mike's Marketing Tools.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. That’s great, but what does it have to do with search marketing?
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. If you were on vacation like me, you might have missed some of these great posts. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. And it’s become an imperative point of presence for businesses (or has it ?). Business (266).