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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. Tips: Interview experts within your company. Tips: Find a solid list (about 5-7) of both direct and indirect competitors to analyze. 1) Personas. What tone do take?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. An individual or group of people usually maintains a blog.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Facebook Marketing Tips and Tactics. What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Most are blog posts, but I’ve also included some eBooks. Search Engine Marketing ROI. How do you do it?