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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). July 8, 2010.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. 1) Personas.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. Affiliate marketing.

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Best Blogs for SMBs and Entrepreneurs in 2019

Magisto

A quality list that we curated ourselves to make sure that you won’t waste time digging though bad content. Best Entrepreneur and Startup Blogs. DIY Marketers. It teaches you all the basics and essentials to make sure you get the most out of your marketing with a cost close to zero dollars. It also covers Adwords and SEA.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.