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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. You need to have a well-planned strategy with a clear budget to ensure that you don’t break the bank. Deciding between PPC and SEO depends on your business goals, budget, and timeline.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. The Essential Elements of a Good Social Strategy.

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The Top 10 Free Content Analytics Tools

Contently

And here’s the kicker: You don’t want to use up half your budget for such a service. SEMrush can also help you get ahead of your competitors by researching keywords in display ads, organic and paid search, and link building. For free, users can make 10 requests per day (e.g., per month.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

This means we need a certain amount of clicks, which depending on your budget, might take three to six months to gather enough data to properly make a decision on whether certain keywords are profitable or not. Also, this person typically has a larger budget to spend. By this, I mean linking to you. You need: mentions.

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How to Increase Blog Traffic (in 10 Steps)

seo.co

There’s also Google’s AdWords Keywords Tool , a tool that allows you to search for keywords with the most number of searches. Also, those contributors will be likely to post links to that content to their own followers, giving you an influx of new readers for your own blog. This, too, is worth considering as an ongoing strategy.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.