Hubspot

DECEMBER 22, 2020

Your keyword research needs to focus on the searcher's ultimate goal and be broken down into three main intent buckets: transaction vs. research vs. education. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. All roads lead back to user intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Adobe Experience Cloud Blog

JANUARY 2, 2019

This journey began back when my company in the forex broker comparison niche, BrokerNotes didn’t have a huge amount of organic traffic to boast. We prioritized the following elements: Making the value proposition as clear as possible (“Find the best online broker for you”). Nor was it a prominent brand name at the time.

Conversion 134

Conversion Ad brokers Privacy Policies Terms and Conditions 134

Hubspot

JANUARY 14, 2015

The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. First Job: Commodities Broker at Merrill Lynch. First Job: Government Scientist. "I

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Sprout Social

JULY 13, 2016

The costs are generally lower than other platforms like Google AdWords or even media buying, which makes social media advertising appealing for small businesses and startups. For example, real estate agents, mortgage brokers and construction companies. Groups of people within your industry.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. I'd pick original research, personalization and interactivity. Joe Pulizzi. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side. Let's say it's Boston real estate broker. Everything.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28