Biznology

DECEMBER 9, 2014

— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? And, if you don’t know where to start, you should check out the soup-to-nuts book on how to do corporate and enterprise-level SEO and SEM, Search Engine Marketing, Inc.:

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

OCTOBER 8, 2013

The Best Book Reviews Money Can Buy. 2) You really don’t need fake reviews: While I haven’t done this in a while, it worked like magic back when I helped my friend Paul Barrett promote his book, Glock: The Rise of America’s Gun on the gun world’s sundry message boards and forums. Give Yourself 5 Stars?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

FEBRUARY 5, 2013

What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

SEPTEMBER 17, 2013

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. It’s not easy, either. it’ll take some work to get the reflection right. To make the mirror clear.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2015

The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. 99% of Ryanair’s bookings are made through its website making it the company’s single most important marketing tool.

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

DECEMBER 15, 2015

For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes. For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JUNE 21, 2016

Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. People have way more money than sense and an assumption that Google won’t figure out what they’re doing and put an end to it sooner than later.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

OCTOBER 15, 2013

It’s blue skies for me because I am an open book. Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Personally, I am in the clear. How to register your authorship.

Paper 80

Paper Google Adsense Demand 80

Biznology

APRIL 1, 2014

In the case of motorcycle-riding, we just spent a very intense weekend going through books, videos, Powerpoints, and then lots of time on a small, light, easy-to-control practice bike. Spend the money hiring a professional to train you up, put you into real life situations, some scenarios, in controlled situations and safe environment.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

In the case of motorcycle-riding, we just spent a very intense weekend going through books, videos, Powerpoints, and then lots of time on a small, light, easy-to-control practice bike. Spend the money hiring a professional to train you up, put you into real life situations, some scenarios, in controlled situations and safe environment.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

MAY 9, 2017

It takes hair and makeup and a bit of samulacrum to turn the back of a van into the place of dreams where toned, tanned, terrific legs prop up against a van wall while the beautiful #vanlover lingers, lounges, and reads the real life hard-back book of some French philosopher or maybe Goethe.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

AUGUST 7, 2012

Don’t be a fool: you might have your way with Google right out of the gates but it won’t turn out well; if you don’t keep calling, sending flowers, writing poetry, and maybe even marry into the Google family in the form of Google Analytics , Google AdWords , Google AdSense , and Google Apps for Business, you’ll end up not in (..)

Google 80

Google Adsense Social Networks Domain 80

Biznology

JANUARY 7, 2014

7) Hold off on the advertising and contextual ads for a little while: Ads, advertising, contextual ads, Google AdWords and AdSense ads, and Affiliate links demand huge amounts of traffic to be profitable in any way more profound than a little bit of beer money.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 22, 2013

In the book, these two children took it upon themselves to hack into their version of the Internet , misrepresenting themselves not as precocious boy and girl geniuses but as rabble-rousing Right- and Left-wing political pundits. Join AdSense , even if you don’t plan to host ads on your website.

Google 80

Google Adsense Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 17, 2013

Even authors rewrite, re-edit, and revise their dead tree books in order to remain relevant and saleable. With very few exceptions, people very rarely buy the oldest business books. Now, it’s content marketing, digital PR, social media marketing, etc.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

APRIL 23, 2013

The Long Tail strategy for AdWords works for blogger outreach. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. Do you appreciate your blogger network? Detailed analysis of the perfect blogger pitch. Blogger outreach and engagement is much more than social media.

Blogger 80

Blogger Outreach Social Media PR 80