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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.

article thumbnail

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.