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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). Define Objectives This is the most critical step.

SEO 40
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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20
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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., Thankful For PR 2.0 blogging and SEO). tags: PR 2.0

PR 20
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Best of 2007: Interactive PR

WebMarketCentral

David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.

PR 20
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Social Tagging.