Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JULY 1, 2014

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

NOVEMBER 8, 2011

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. Here’s my Google+ public profile.

Google 80

Google SEO Adsense Profiling 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! And I’d like to convince my team as well (though it’s hard when we’re doing project work). Check, check, check, check, and check! month, $44.00/year

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

MAY 9, 2017

They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

APRIL 1, 2014

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass. Follow your work flow. Use your process.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass. Follow your work flow. Use your process.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating. And it works.

Blogger 80

Blogger Outreach Social Media PR 80