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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. Image via CrunchBase.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! And I’d like to convince my team as well (though it’s hard when we’re doing project work). Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

Social Media is Like Riding a Bike

Biznology

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass. Follow your work flow. Google is wary of severe SEO front loading, rightfully so.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Clients include CEOs and marketers who work at and/or run all sizes of companies across the U.S., How so? Andrew M.

The Complete Display Ads Overview For B2B Marketers

bizible

Your target audience may work in IT and although they love web security, they also might love a handful of technology news sites. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on. Test these two ad groups and see which one works for you. AdWords Only Tactic.

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. So while Google has continued to improve upon its user experience, in my opinion, those improvements have also put a lot of small business owners at a disadvantage if they're trying to use Google for marketing.

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

The Blog Tree highlights the roots and connection between business bloggers of all stripes. It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work? For those who don’t live and breathe AdWords, Pulp Media provides a checklist of how it all works. The State of Email Marketing.

Fulfill your resolution to blog in 11 steps

Biznology

majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. And, YouTube is the second most popular search engine right under Google Search.

Social Media is Like Riding a Bike

Biznology

Get some training, hire a professional, work on your foundation. Hire someone, get some humility, learn something, taking some advice, and do the work required to really internalize what you’ve learned, well before any of those outrageous and pedantic exercises have come-to-pass. Follow your work flow. Google is wary of severe SEO front loading, rightfully so.

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Google for Nonprofits , a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). Organizations like Kiva , charity: water , BeatBullying , and UNICEF are part of the Google for Nonprofits community.

Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Google’s a cat and the people you want to hire you are cats, too. Like this post?

The Top 10 Free Content Analytics Tools

Contently

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. All you have to do is upload external data from your source, CSV, or Google spreadsheet.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

In short, paid advertising is working for brands just like yours. Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Before you’re willing to join the ranks of the millions of other businesses leveraging paid advertising to increase ROI, you want a basic understanding of how search and display advertising actually works.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! John A.

The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

More successful bloggers are accepting payment for posts and links, and establishing all manner of sponsorships and partnerships whereby they promote and write about companies and products for pay. Most of the bloggers I know appear to be responsible and are following the FTC disclosure rules. The opportunity for bloggers. Google works against native advertisers.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

To bloggers? downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Which converted at the highest rate?

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. See what works for your brand.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

That was a lot of work. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Post it out on LinkedIn groups, Facebook, and Google+. Video.

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17 Realistic Ways to Get More Website Traffic

Act-On

It’s not uncommon to invest months of work in content marketing before you see any significant traffic. You’ll probably find at least a couple you could implement without too much extra work. You work hard to finish every piece of content. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. It’s what makes it go. 15) Guest blog.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?: by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? But change is.”

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  Link Building becomes Relationship Building.  We will be enhancing our outreach with more influential bloggers and editors.  People use Google for two reasons: I want, and I need.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. Recent Google+ posts show up in a branded search] . Enter search and social.  .

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Here’s what I do: We have a monthly newsletter with themes, so I only share a post from the past month if it fits with the theme we’re working with. By Brooke B. Ask questions.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. And Google ain''t afraid to lay down the law. Google will give you a pat on the back.

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations.

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What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. works “turn-key” out of the box – despite what you see during the sales demo. That also means that I, as a marketing strategist in an agency setting, don’t work normal 9 to 5 hours. Sometimes I am working from home or from a coffee shop ?

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Possibly the most important point in this list: Don’t forget that while climbing the Google rankings may be on your mind, if you write boring, dull and uninteresting copy, people just aren’t going to want to read it. Blog this on Blogger. Add this to Google Bookmarks.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. Google Drive – Formerly Google Docs, Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process. used the plug in and it worked really well. Classes.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. If you''re a regular blogger, these are probably the topics that you blog about the most. Step 5: Use Google tools (or HubSpot) to cut down your keyword list. Make sense?

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Growing the company's social media reach. 2) Blogger/Blog Manager. Do you know when a display ad works, and when it doesn't?

Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.