Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Think With Google. Social Media Examiner. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Zoominfo

SEPTEMBER 17, 2018

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Search Talk Live focuses primarily on SEO and SEM. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. After asking "Is your web site working hard enough for you?," Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Think With Google. Social Media Examiner. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. But it did nothing for the Saturn brand." A cautionary tale for almost any company. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 5, 2008

No highly targeted Google ads based on the search terms you've entered." It's not clear whether the idea fizzled because the program didn't always work properly or because online advertising simply isn't that all that annoying to people, but the whole short-lived uproar seemed to just disappear. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Those days are long gone, and now the first page of Google is wildly competitive. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

WebMarketCentral

JANUARY 28, 2008

Please God, take it away and let me get some work done. The specific term will have far lower search volume, to be sure, but someone using is far more likely to looking for exactly what you sell than a seacher using a shorter, more generic phrase. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20

SEO Wiki Best Practices Allocation 20

Hubspot

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? How else do companies know that their promotional efforts are working? 10 companies that pay marketers really well (Forbes).

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. What Works ( Vendor Government PR Trends Spending Release ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Google+ made their profile pictures bigger. Eric : Funny how that works. For me over the medium term, it seems like the large SEO SEM firms are going to be the ones who can make a legitimate claim to the social advertising budget.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

AUGUST 3, 2009

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

FEBRUARY 11, 2008

Does advertising on social media sites really work? Creativity & You by THINKing Blogger Harry Hoover comments on the results of study into the roots of creativity. Here are some of the best marketing research-related posts from MediaPost bloggers last year. How is online consumer behavior changing?

Research 20

Research Planning Best Practices Buying Cycle 20

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Content Marketing Institute

NOVEMBER 7, 2017

Why it works: Native advertising enables your business to extend its reach beyond its owned media channels, placing your content in front of new audiences who might be interested but unaware of your business or who operate outside your usual sphere of influence. NativeAdvertising places your #content in front of new audiences, says @joderama.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? You'll find all of these and others in this final set of cool web tools and resources from last year.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Directive Agency

JULY 26, 2016

I often hear business owners say “I’ll go with the cheapest option and if it doesn’t work out , I won’t have lost much. I strongly recommend you work with an agency who has a dedicated resource and development department team. Also, by working in only one industry it’s easier to identify what works and what doesn’t.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Or that 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100