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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

For example, the restaurant could achieve a higher national rank and see a trickle of inbound traffic even if the majority of its hits come through on a local position. The ones with the most positive reviews, right? You’ll be fostering good vibes and positive reviews in an effort to increase your presence on local directories.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Back to top.