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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics.

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Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m saying I don’t know what the Google algorithm depends on.

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10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Then there are a lot of very different kind of users that find it interesting to interact with us, the employees of course, there’s the whole shipping community, and then there’s the customers.

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10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. To get the attention of customers across the world, you must use the right approach.