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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. billion unique monthly views.

SEM 222
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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software. You bid on a keyword, and ads are chosen based on bid amounts and the ad’s quality score.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion? has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. Give the Google Content Network another try by John W.

Adwords 20
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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101
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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

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Helping Marketers Get Access to Keyword Searches, Despite Google Hiding Them

LeadSquared

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. So, is Google the only source of keyword searches? Google’s Explanation. Shooting in the dark!

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream.