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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Are there already local companies fulfilling this demand? Ask, listen, repeat.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? 12 Google+ Marketing Tips From the Pros by Social Media Examiner. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media.

Google 100
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? And they're just funny cartoons about marketing and social media. Dan is our resident social media scientist.