Biznology

article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

article thumbnail

Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. All for value for value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. All for value for value.

article thumbnail

The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. In my experience, bloggers and influencers are extremely proud and protective of their own reputation.

article thumbnail

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

article thumbnail

Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

article thumbnail

Your keywords suck and are outdated

Biznology

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing.