WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Acknowledge other bloggers you admire?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JUNE 25, 2008

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites. This is one tool that belongs on every SEO pro's list.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 16, 2009

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. SEO is dead? Balderdash! ”) and questionable ( Stop using keywords in your URLs.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 16, 2009

They're all here in the final best of funny, creative and just plain strange blog posts from the past year. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn't nearby, and check these out.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

NOVEMBER 24, 2008

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts , here are the 10 most popular posts of all time so far. #10: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JULY 6, 2009

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. Bookmark this page and keep it near the top of your list.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

AUGUST 31, 2009

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). blogging and SEO). Thankful For PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Her links are summarized and updated on a periodic basis.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). The writer notes that WordPress blogs are nofollow by default, but again you can fix that with the dofollow WordPress plugin. Which SEO tactics should you avoid?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20