Adobe Experience Cloud Blog

JANUARY 11, 2013

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Add calls-to-action for your blog, events, and gated content on your website to passively capture emails over time. Invest in a marketing automation system – HubSpot , Marketo , and Pardot (especially if you use Salesforce ) are all great options. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Contently

OCTOBER 24, 2016

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He decides it’s time to sign up for Contently’s weekly newsletter.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Contently

APRIL 26, 2017

I always press interviewees to tell me their impression of our content and what they’d do to improve it. When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Brandpoint

JUNE 24, 2021

If you’re already running a blog or website, you’re using a CMS—the web-based application designed for creating and updating websites. In AdWords, lower your CPA by increasing your Quality Score. The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. I don’t think so, but it’s just one piece of the cross-channel puzzle.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48