The Lead Agency

JUNE 5, 2018

Value propositions are clearly defined statements that tell your audience three things: What you will deliver (whether it’s a product, service, or solution); Why it is valuable, and; Your promise that you can deliver what you state. Setup Lead Acquisition and Lead Capture Tools. Remember, keep your forms short.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

NuSpark Consulting

OCTOBER 27, 2013

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

LeadSquared

NOVEMBER 24, 2015

Right from the form of addressing them to perhaps sharing custom content and tailoring services to their requirements – show your leads that you are genuinely interested and remember them. It is understood that ultimately you are promoting your services. Keep as little fields in the lead capture form as possible.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Hence, if you say, IBM bought my product or IBM bought my service, that would be much more important in my opinion. Do pop up inquiry windows actually help in SEO or lead conversion ?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

B2B Marketing Insights - WE

JUNE 29, 2018

Here are a few tips to consider when creating your brand logo: Aim for easy recall. There’s more than a handful of iconic brand logos that are super easy to conjure up in your mind Having a logo that’s easy to recall means holding a space in your customer’s mind that’s associated with a product or service. Avoid extremes.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

LeadSquared

JUNE 24, 2015

In our last webinar, Meenu Joshi, Lead – Digital Marketing at LeadSquared talked about 5 Simple Lead Capture Methods that can help your business increase website conversions. We have a software services company. Since you are a software services company, I’m sure you would be maintaining a blog as well.

Lead Capture 52

Lead Capture FAQ Webinar Metrics Conversion 52