KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Contently

MARCH 20, 2018

When I first started writing blog posts, I knew next to nothing about SEO. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Writing on the Web

OCTOBER 8, 2015

How do you make money from business blogging? Most blogs aren’t profitable, but people devote a great deal of time and energy to them. You need to understand how to use business blogging to suit your business goals. You need to understand how to use business blogging to suit your business goals.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . A page URL is a relevant destination page that represents a complete conversion or a key engagement page.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 161

SEO Keywords RSS Adwords 161

Contently

MARCH 20, 2018

When I first started writing blog posts, I knew next to nothing about SEO. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important.

SEO 131

SEO Adwords Keywords Small Business Marketing 131

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% In other words, putting up the most effective Google ads and descriptions is a must-do. . What Is “Google Ads”? What Is “Google Ads”? Do Your Homework.

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Webbiquity

JULY 19, 2016

Google Review Count: 46,500. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. The end result? A blockbuster brand or product video. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Social Media. Social Sharing. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Search “ Do I Need a Blog? ”

Research 120

Research SEO Press Tagging 120

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! I first used it inside AdWords, in which they offered cross-media conversion tracking.

Social Media 100

Social Media ROI Media Leads 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Adobe Experience Cloud Blog

DECEMBER 22, 2016

To obtain this type of attribution report in your Google Analytics, click Conversions > Attribution > Model Comparison Tool. Wouldn’t it be useful to know exactly which URLs within each channel your customers came from? Customer returns a week later by clicking a link in a social network.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

LeadSquared

FEBRUARY 8, 2019

Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

Landing Pages 52

Landing Pages Adwords Lead Scoring Lead Ranking 52

Hubspot

MAY 29, 2019

From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.). Proof connects to your CRM or website and uses social proof to boost conversions on your site. Google AdWords.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2 But It Works Nicely.

Keywords 100

Keywords SEO Research Resources 100

SmartBug Media

NOVEMBER 9, 2020

Here you are going to want to attract top-of-funnel leads and new contacts through blogging and social media, such as Facebook. If you do go this route, be sure to have an editorial calendar to help with your social media posts, and have someone dedicated to tracking social media comments, engaging with others, and so on.

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. The ultimate goal of business is to capture more customers and close more deals.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

LeadSquared

NOVEMBER 22, 2019

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? Can you elaborate on top of the page bid option in AdWords? In case you have a restricted budget, but you are ready to run ads on Google AdWords.

PPC 52

PPC Lead Ranking Planning CTR 52

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. But improving search engine visibility isn’t their only purpose. How to do keyword research. The basics.

Keywords 103

Keywords Research SEO Lead Scoring 103

seo.co

AUGUST 20, 2020

SERP stands for “ search engine results page ,” and as that name implies, this is the page you encounter after conducting a keyword search on a platform like Google. Position 10, the last position in a standard Google SERP, only gets 3.1 This is one of the primary ways that search engines like Google make money. Source: Google.

SERP 111

SERP Paid Content PPC Cost Per Click 111

LeadSquared

NOVEMBER 27, 2013

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It is way past the time to ‘Wait and See’ how Google Plus works.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Buzz Marketing for Technology

JUNE 27, 2008

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied.

Google 100

Google RSS Adsense Privacy 100

Contently

AUGUST 2, 2016

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Biznology

OCTOBER 1, 2013

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. Google breaks apart and starts making surreal connections.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Letting Google pick the winning ad. How to Successfully Test AdWords Copy. They make all the worst mistakes.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131