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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Gartner Research. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. MarTech’s Growth Has Been Explosive. Some of the options in this category are not relevant (e.g.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Now, to truly understand the importance of this, break down discoverability into the various functions of demand generation and search marketing: Organic Search (or SEO) and Paid Search (or PPC). Organic Search.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas. SEO for Beginners: An Introduction to SEO Basics.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) Both sides understand the importance of third-party endorsements.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

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SaaS Inbound Marketing: Taking Your Business To the Next Level

Lake One

In fact, according to Gartner research, B2B buyers spend less than 20% of their time actually meeting with suppliers when considering a purchase. This includes more than just blogs, emails, ebooks, and infographics. Keep in mind, SEO is what we would call a “long game”. Think video content as well. Image Source: ITSMA.com.