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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. Most automation platforms have a similar set of tools, such as automated programs, website visitor tracking, lead scoring, etc.

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. The same applies to CRM systems – it was Siebel’s partnerships with big system integrators that ultimately let it pull away from the pack. This brings us back to features.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. That’s stuff like blog posts, articles, podcasts, and videos. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool.