publisher Adwords Blog CPC Doubleclick 
Digilant
OCTOBER 4, 2023
Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement. billion in 2007).
Digilant
JANUARY 12, 2021
Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement. Supply Side Platform (SSP). billion in 2007). .
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