Remove blasts
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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

Baidu PPC Versus Google AdWords: 8 Key Differences. How to Blast Away the Top 15 Conversion Roadblocks on Your Website via Quicksprout. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares.

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Email Marketing vs. Marketing Automation

eTrigue

Despite the various upsides to email, it is really just a batch and blast tool. Every visit by prospect, assets downloaded, form fills, webinars attended and AdWords activity is accessible data. But email marketing alone has significant disadvantages.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

We need to move from batching and blasting to AI-driven, lookalike audiences. In addition, this innovation supports Google AdWords Customer Match, allowing marketers to optimize your paid media spend and get a better ROI by targeting your Marketo contacts with personalized ads across Google Search, YouTube, and Gmail.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Email Blasts / Newsletters. Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

This is an optional tag and can be skipped if you have connected Adwords and Analytics accounts that have auto-tagging feature turned on. Campaign Term: This parameter is used for tracking paid terms in PPC ads. You can set the parameter to be the keyword you are paying for. Looks like: utm_term=homes+for+sale.

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The only place where you wouldn’t need it is in your own email blasts, because those are already tracked automatically.

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3 Awesome Results from Visitor Tracking

Lead Liaison

Knocking on random doors, smiling and dialing, and sending out cold email blasts isn’t going to get you a meeting. Recently I was helping a client connect their Google AdWords account to Lead Liaison. Having done B2B sales in the past, I can confidently say that prospecting isn’t fun. So how do you get around that?