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Demandbase: A New Twist In The Lead Management Automation Market

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The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Feel free to chime in if I did.