Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. I’m sure I forgot a few.