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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

JUNE 23, 2017

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And Facebook knows better than anyone, what are their interests and value to best connect with a business’ solution. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position.

Adwords 175
Adwords Top of Funnel Cost Per Click Facebook 175
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Growing your business in a world without Google

Biznology

DECEMBER 14, 2010

Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. It might even give them a reason to stay connected between purchases. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM).

Cost Per Thousand 80
Cost Per Thousand Cost per Acquisition Cost Per Click Google 80
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