How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Purchase. These people have a good idea about what they want and are ready to purchase.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
This is because the goal of these tests is to determine which variables generate the best responses from the audience. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%.
Why You Should Always Have an Active Branded Campaign
FEBRUARY 21, 2017
In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action. Create Higher Quality Leads & Look Farther Down the Purchase Funnel. Final Thoughts.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. deadly sins of Google AdWords by iMedia Connection. Image credit: Placeit.net.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower your costs and increase ROI. How to find the best keywords for your campaign and tools to help.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. In short, PPC done on its own is costly when compared to the alternatives. Test for the best.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? At this point, they are not actually taking action to purchase or obtain anyone’s products or services. Comparisons, cost, and pricing terms.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Evolution of Pay-Per-Sale (PPS). On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Increased Social Search Functionality.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Cost Per Conversion (CPC).
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. No problem – you can change ad copy in the matter of seconds, and test ad copy and landing page copy to see which provides the best results. Pretty cool (and targeted) stuff! 3.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. To define an audience, create a new remarketing list in Google AdWords. Emotions That Make People Click on Content. So, be bold!
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. AdWords enables local businesses to advertise for a very specific location. After all, everything in moderation, right?
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. First, nail the basics.
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
Its a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like best company, but will it help you sell specific products or services? At this point, they are not actually taking action to purchase or obtain anyones products or services. Comparisons, cost, and pricing terms.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. These customers who are much further down the sales cycle are much more likely to purchase from you if they walk in your store first. Model Number Campaigns. Imagine you sell tires and rims for a living. Competitive Campaign.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior. But (isn''t there always a but ?). New School: Got a Story?
10 Easy Ways to Improve Landing Page Conversions
JULY 26, 2011
Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. The following is a guest post from Justin Rachwalski, Strategy Lead at Google. Your grammar should be impeccable.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). INTERESTS.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.
Bing Ads Releases Surprising Audience Information
JULY 17, 2015
Google devotees might rightfully be unimpressed by these numbers, considering that on the rare occasion Google releases statistics about its unique users per month, the company reports numbers in the area of 1.17 Regardless of the strength of Bing, anyone looking to use PPC search should start with AdWords. On the surface, this may seem laughable. Who’s Using Bing? billion.
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Ultimately, what you're looking for is keywords that produce leads below a certain cost point.
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Search Engine Optimization (SEO ) Since (ballpark figures) 75% of b2b buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links , SEO alone has the potential to expose your company to half of all sales prospects. However, costs are high and benefits difficult to measure with any precision.
Growing your business in a world without Google
DECEMBER 14, 2010
Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. It might even give them a reason to stay connected between purchases. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). But don't forget cost-per-action/acquisition (CPA).