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What Is a SERP? Definition of a SERP

seo.co

Millions of people browse SERPs each day, so SERPs function much like a newspaper or a magazine; advertisers can pay money to get readers’ attention. If you click these, you’ll be taken directly to the corresponding product page on a company’s website. High CPC bids and high-quality scores get favoritism when getting placed.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Search Engine Optimization (SEO ) Since (ballpark figures) 75% of b2b buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links , SEO alone has the potential to expose your company to half of all sales prospects.