How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
NuSpark Consulting
JANUARY 16, 2013
Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. When ads do not align with the search query, click through rates are reduced, quality scores are reduced, cost-per-click increases, ad rank is reduced, and the campaign performs poorly.
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