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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). Overall, SEO is an important aspect of edtech marketing because it helps to drive targeted traffic to your website and improve the visibility and credibility of your products or services.

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PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. PLA query segmentation can bridge this gap, cut your costs and drive stronger overall performance for Google Shopping. How does PLA query segmentation work? Higher overall sales.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

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5 New AdWords Experience Features to Know in 2018

QuanticMind

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. Nobody wants to be that type of marketer.). Because let’s face it: The internet can be distracting.

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How to Get Smart About Retargeting Ads

Sharpspring

Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. For example, Power Tank sells portable AC units for off-road vehicles — a product that appeals to a very niche audience. For this unique, innovative product, the ticket price is already high.