Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? Was it Adwords? Check out Email Marketing 101: Tips and Best Practices for some tips. Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

SEPTEMBER 20, 2006

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing. SEO went from 12% to 10% of paid search from 2005 to 2006.

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! You have been warned."

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100