best-practice Adwords Online Lead Generation Practices Twitter 
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Reverse IP look up appears to be the new thing here. Among other stuff.
Hubspot
SEPTEMBER 1, 2016
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Your website. Blog posts.
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