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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. However, you need to be careful about whether to use YouTube or a private video hosting platform.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

The secret to my success has been to be a lot more selective in the clients I’m willing to work with. ” How the long tail AdWords approach works for blogger outreach. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.”

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Updates to YouTube.

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12 Tips to Get Your Travel Content Strategy on Point

Eric Mower + Associates

But it’s not enough to create a blog or post an occasional YouTube video. Take the work you’ve done in step four to make a list of the keywords you think people would use on search engines to find your content. Travel marketers know that content is essential to any integrated marketing strategy. Help your audience find you.

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Your corporate website needs to become a trap

Biznology

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. Everyone needs to work together. Any emails, direct mail etc.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Let’s get into the nitty gritty of product economics: Pull and work with real numbers. It worked before. Intent rules all. You are right.

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