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B2B Pay Per Click Advertising

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

Advertising Agencies 100
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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ).

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