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Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t forget that you can also promote your YouTube videos (done through Adwords. Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here. If you use video, there is a good chance it is already on YouTube.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing.

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