Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. That engagement can come in a variety of forms: Click through an intriguing display ad.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

LeadSquared

NOVEMBER 17, 2014

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. It means design of your content (website, landing pages, emails etc.)

Webinar Metrics 52

Webinar Metrics Mobile Marketing Optimization Marketing & Strategy 52

NuSpark Consulting

MARCH 9, 2013

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. I can also do some long-tail keyword research with it.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

LeadSloth

AUGUST 11, 2009

Because we’ll get super quick transaction and revenue data on any testing we do, we may feel more inclined to test “crazy” ad ideas that – if they do not work – can be quickly killed. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSquared

JUNE 10, 2014

A wide range of questions were asked at the webinar on ‘ 5 Strategies to Get the Best Website Conversion ’ conducted by Nilesh Patel, CEO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. Webinar FAQs: Question 1. I use Google Forms as my lead pages.

Webinar Metrics 52

Webinar Metrics Conversion Lead Scoring Lead Ranking 52

SnapApp

DECEMBER 4, 2017

Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122