[Adwords, Banner Ads] Google AdWords Average CTR and Best Practices
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website bannerads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWordsads.
SEPTEMBER 20, 2007
WEBMARKETCENTRAL [Adwords, Banner Ads] Google AdWords Average CTR and Best Practices