NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Oktopost

APRIL 22, 2019

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Webbiquity

SEPTEMBER 8, 2010

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. DoubleClick got 1.7% of all business traffic due to its massive online banner advertising network. How are employees using the Internet at work? and Windows Update at 3.3%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100