[Adwords, Banner Ads] The 8 Layers of a B2B Web Marketing Plan
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 3. Level 4.
OCTOBER 8, 2008
WEBMARKETCENTRAL [Adwords, Banner Ads] The 8 Layers of a B2B Web Marketing Plan