LeadSloth

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B2B Pay Per Click Advertising

LeadSloth

For B2B keyword and ad testing, we tread with a bit more caution. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)?

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Marketing Automation Trends for 2010

LeadSloth

Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ).