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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Sometimes it can be confusing and overwhelming.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

These tools can save marketers the cost of paying a video editor to do the job or save the bandwidth of their creative team for more difficult (and creative) projects. There are MANY of these AI video editing tools out there but a few that I have had success with are GlossAI.co and Lately.ai.

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12 Tips to Write Better SEO Content

KoMarketing Associates

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. What if to get the results you want, you need to produce more content than your bandwidth? Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

And if you’re new to Google ads, check out the basics of Google Adwords in the section below. Google Adwords 101. Now that we know the basics of Google Adwords, let’s get back on track. When you first launch your Adwords campaign, start small. Competing with yourself: Remember, Adwords is an auction.

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another.

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

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10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts.