5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]
Directive Agency
JUNE 7, 2018
B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. This goes back to the Yelp and the Amazon effect.
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