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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Its top 25 US-based search advertisers alone spent more than $1.3

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Can you elaborate on top of the page bid option in AdWords? So, here is a list of those questions. It is worth a shot!

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location. Improving Your Local Search Presence.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: CTR, Unique CTOR, Forwards/Shares and links clicked on. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. 5: Opportunities. .

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

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