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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Twitter users frequently exchange information about products and services.&#. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad.