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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. 1) Click-Through Rate (CTR). Total leads = 25.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. Brian Solis breaks down B2B vs. B2C use of social media marketing.