Digital Marketing Glossary, Part 1
FEBRUARY 17, 2014
AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. B2C marketing : Business-to-consumer marketing. But buying patterns have changed: According to Forrester Research , the typical buyer is anywhere from two-thirds to 90 percent of the way through the buying process before agreeing to engage with sales. Guilty as charged. The Email Experience Council ).
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Social Media Facts and Stats.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
How do B2B social media marketing practices differ from B2C companies? Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. B2C marketers. But why?