Remove b2c
Remove Adwords Remove CTR Remove Demographics Remove Forrester
article thumbnail

The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

CTR 40
article thumbnail

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. 1) Click-Through Rate (CTR). Average income.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. A goldmine of social media trivia, e.g.: Classmates.com has the oldest demographic of any major social network. 86% of B2B firms are using social media, compared to 82% of B2C outfits. billion by 2014.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Twitter Demographic Report – Who Is Really On Twitter? 2009 Twitter Demographics and Statistics Report by iStrategyLabs. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. Twitter Statistics.