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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? How to improve CTR?

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Can you elaborate on top of the page bid option in AdWords? It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. The bottom two ads (positions 7 and get the second-highest CTR.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). That range includes both B2B and B2C ads (the latter tend to generate higher CTRs).

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