Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
It seems to provide wonderful opportunities for non-profits and B2C Marketers as this Sprint campaign suggests. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. I haven’t found it to be valuable at all for our market at BreakingPoint. You need to use both for visibility and for early testing.
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