KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. Priority access to new content, white papers, or industry reports.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Content Standard

APRIL 28, 2020

And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. The first thing I do is review the Adwords Search Term reports. Since this post is on B2B, we’ll focus on B2B negative keyword research.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

NuSpark Consulting

DECEMBER 30, 2012

For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 100

PPC Keywords Campaigns SEM 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Generate Leads: 46%. . 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Some examples of monthly goals and objectives in the B2B space could include: Increasing the number of Marketing Qualified Leads (MQLs) in your pipeline. Higher Conversion Rate.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

NuSpark Consulting

MAY 13, 2015

Drive subscriptions – If a lead has made a purchase or has taken advantage of one of your free offers, whether you were offering a downloadable e-book, a white paper or free access to a webinar in return for filling out a form, then you can try to drive subscriptions via your lead-form thank you page.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Webbiquity

FEBRUARY 7, 2010

B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Huptech Web

OCTOBER 21, 2022

Creating advertising campaigns and targeting targeted traffic with Adwords is more immediate than SEO since it can be done almost instantly. It allows B2B companies to build leads, build online recognition, and share content. LinkedIn is an excellent digital advertising option for B2B firms in terms of connecting with decision-makers.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

The Point

JANUARY 13, 2017

For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. To stress – this strategy is meaningless without a robust and effective nurture strategy in place. The post Expand your Offer Strategy to Increase SEM Performance appeared first on The Point.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Page views, email opens, white paper downloads, site search strings, and so on.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The Point

OCTOBER 11, 2012

More often, at least in B2B markets, a better strategy is to aim for positions #3-5, where the bid cost is much lower and yet the ad still appears on the first page of results and “above the fold.”.

Positioning 100

Positioning Paid Search Agency Cost Google 100

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

B to B 120

B to B netFactor Media SEM 120

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252